The Republic of Tea
  • Marketing
  • St. Louis, MO, USA
  • Salary
  • Full Time

Comprehensive Benefits Package


POSITION SUMMARY:

The eCommerce Specialist will work in tandem with the Minister of Information (CTO)  and the E-Commerce Director to coordinate and implement a comprehensive marketing plan that include both digital marketing and more traditional components such as catalog, radio, and print advertising for one of The Republic of Tea's brands.

 

ESSENTIAL FUNCTIONS:

  • Coordinate digital marketing strategies across all direct and digital media channels from concept to launch
  • Assist the Minister of Information (and interfacing with our vendors where applicable) in managing all aspects of digital marketing including SEO/SEM, Affiliate, Remarketing, New Customer Acquisition, Marketplaces including Amazon, Email Marketing, and other future channels
  • Develop digital marketing programs to support awareness, customer acquisition, customer retention and development, digital advertising, email marketing, social media and mobile marketing, etc.
  • Develop website testing roadmap to include a variety of test designs with clear and measurable business objectives
  • Manage and track digital marketing budget aligned with overall business objectives and provide necessary reporting
  • Provide analytics on effectiveness of all digital and traditional marketing channels
  • Maintain website optimizations and other forms of a/b and multivariate tests associated with digital marketing focused on improving click through and conversion rates

POSITION REQUIREMENTS:

  • Bachelor's Degree
  • 1-2 years' experience in either Email Marketing,  AdWords, or Amazon Marketing
  • General understanding of common E-Commerce; KPIs, target setting and external benchmarks
  • Excellent organization and strong relationship skills
  • Ability to prioritize and multi-task with a strong attention to detail and process
  • Excellent written and verbal communication skills
  • Strong business, data analysis and interpretation skills
  • Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
  • The following skills will be considered a plus:
    • Copywriting, Analytics, SEO, Content Management Systems, Amazon (as a marketing channel)

COMPETENCIES:

  • Results-driven attitude; a self-starter who thinks and participates effectively, both independently and as part of a team
  • Strong verbal and written communication skills, ability to articulate her/his views crisply and convincingly
  • Takes action: proactive and resourceful in solving problems, making decisions and executing on goals

This position will be located in St Louis with regular visits to our HQ in Nashville, IL (~50 miles away from St Louis) and some travel to our other office locations:  Novato, CA and Boston, MA.

The Republic of Tea is an Equal Opportunity Employer.  

The Republic of Tea
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